bruna benvegnù; tumblr.

“

…if you look at the most successful sites which link out — Fark, Reddit, Techmeme, Memeorandum, Drudge (and Drudge above all) — they’re all incredibly ugly. And I’ve come to the conclusion that that’s actually as much a feature as it is a bug. The ugly is good, because it drives you away. And the reason you go to that website is to be driven away.”

With that in mind, “we’re aggressively anti-pageview,” Salmon says. “We don’t want people to stay on that site. We just want people to go away.”

“And then,” McCarthy says, “to come back.”

”